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BMW Jump for joy: The anti-commercial?

October 9th, 2009 Jim Leave a comment Go to comments

BMW: Jump for JoyHere You will find another commercial. But somehow it feels uncomfortable to call it this way. See for Yourself what did the creative marketing team produce for BMW… It looks like they were working for someone else… What did they want to say? That BMW owner is an idiot who doesn’t know how to use door? Or that they just started producing cars that have no door (or at least usable ones)? Above all that, after the series of these unnecessary stunts, they are still brave enough to show their competition?

In my opinion (which is quite in line with most of the comments You can find on the web) this ad works in Audi’s favour. Unless… it’s some kind of new BMW anti-theft system, that they just forgot to mention here? That would make more sense, than these jumps.

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