What You mention is some LOCAL US stats… but world is not only US You know…

In Europe and Asia Prius has some minor market share… Here (in Europe) where diesel is 15% cheaper than regular gasoline, Prius wasn’t such a success. So FAIL would be treating it as some extreme worldwide hit. Please note that Toyota (and all other brands: ex. VW group) in EU bets more on clean diesel technology in all segments. They give You the same fuel economy, better performance, more fun to drive, are cheaper to maintain. So why would You buy Prius if You “overpay” and don’t get absolutely NOTHING in return for the money?

Plus these kind of sponsored commercial reports that You quote (MSRP etc) don’t present real statistical value. Check some German DEKRA reports or French equivalent. Do You really believe that in Germany the most reliable car is (of course) german make? And in France – local manufacturer like Renault? Fiat wins in Italy… Check the best car in UK -> Ford Focus. Let’s call this local patriotism / lobbying or whatever… The same way Prius that is a fashionable toy, wins in US because it’s in Toyota best interest and their position there is strong, as US cars are still behind the competition…

And answering to Your second comment: Yes, my bad. It should state mid size. But it doesn’t actually make any difference to the post context.

BTW. Thank You for refreshing some older post. Take care.

LOL…FAIL….it’s EXTREMELY successful, whether in terms of sales (toyota can’t make enough of them to satisfy demand and it’s #1 in terms of being sold close to MSRP) or customer satisfaction (it’s been #1 in consumer reports and JD power for customer satisfaction 4-5 years in a row)